Category Archives: Jeweler Advice

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When is the right time to purchase your wedding bands?

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It was quite an honor when the article below became our first nationally published article. A few clients here at NYC Wholesale Diamonds have recently requested the reprinting of this information, so enjoy!

When you find that special someone that you want to spend the rest of your life with, the first keepsake is the engagement ring which marks a lasting promise to love each other. The wedding proposal is a heartfelt and touching moment ‘frozen in time’, which is only equaled by the exchange of wedding bands. The engagement ring and wedding bands are two purchases that will be with you and your loved one forever.

This is why it is essential to select what you absolutely love and take your time choosing the designs. Too many brides have come to me in tears. Why? Because they don’t like their wedding bands and they have no idea how to change the band without hurting the groom’s feelings. I never want to see a teary-eyed bride come in my office again crying. I want to see them smiling, happy and satisfied with this big purchase.

That being said, how do we avoid brides hating their wedding bands? Here’s some vital advice I offer at the time of the engagement ring purchase:

Do not buy your wedding bands at the same time you purchase your engagement ring.

This statement is usually sparks reactions ranging from astonishment to confusion. The most common replies are:

  • “I love the quality, design and value of this engagement ring. Why don’t you want to sell us our wedding bands?”
  • “I trust you. I want to buy from you. Why are we waiting?”
  • “I am so in love, and found who I want to share the rest of my life with. We’re ready to move ahead with all the planning and details. There’s so much to do. Can we just get this checked off our check list?”

Waiting is entirely in their best interest. What is the best time to purchase your wedding bands?

The best time to buy your wedding bands is between three and four months before your wedding. In the case of a shorter engagement period, the mid-point between engagement and wedding is best; as long as it is six to eight weeks before the wedding.

The primary reason to wait before purchasing is the same exact reason why many retailers selling the engagement ring are pushing for your immediate purchase. The chances of the bride knowing the desired wedding band design is very small at the time of engagement.

Many times, brides change their mind on the wedding band designs. This is because many women have never wore a diamond ring of this significant magnitude on a daily basis before in her life. Both the bride and groom have to love the design.

The bride will need time to wear her beautiful diamond engagement ring for a few weeks to a few months before she can decide on the wedding band design.  It may surprise you how often the design needs and wants shift over time. This is why both partners need to have sufficient time to be able to provide educated input on each others’ rings and feel confident about their input.

By now, you’re probably starting to realize why many retailers offer such wonderful ‘discounts’ when purchasing the matching wedding bands with the engagement ring. Retailers are well aware of the very high probability that your fiancee will ultimately decide against a matching band and that their ‘discount’ in the long run will provide you no savings at all. Retailers doing this profit off your change of heart and take advantage of your situation. The discounted price is actually a high retail price that can be beat by 50% or more at a true wholesaler. Various couples are mistakenly advised on the timing of their wedding band purchase- even by bridal magazines. These publications feature articles that completely miss the point by suggesting the best times to buy wedding bands are Christmas, Valentines Day and the end of the month when stores are trying to make their sales quotas.

In reality, Christmas and Valentines Day are the times when prices are the highest, making them the worst times to make a purchase. The advertised ‘holiday sales’ are a ruse where prices are first marked up, then a percentage discount is offered. Oftentimes, The actual purchase price is higher than off season regular prices. The end of month suggestion exhibits a ‘retail mentality’. A smart shopper with time can find a true jewelry wholesaler or distributor in their town, where prices are only a fraction of retail prices.

Why is it best to purchase at least three to four months in advance of your wedding day? There are many answers to this question but two equally significant primary factors are:

  1. There are so many unpredictable variables that will come up the last few weeks before the wedding. Giving yourself a suitable amount of time, knowing that the bands are chosen, purchased and in your possession will relieve unnecessary stress as the wedding day approaches.
  2. Certain wedding bands need to be custom designed so that process can take many weeks. At the end of the design process, the couple must be available for pickup to check sizing and ensure that the workmanship is perfect. Your time is precious as you approach the wedding day, given your hectic schedules with planning and taking care of the other details. Having been in the high end jewelry business for two and a half decades, there is an endless stream of advice that I would be pleased to pass on regarding wedding bands, but I will just touch on two more here.
    • First Tip: The first is in response to advice published in Martha Stewart’s Bride 101 guide. She offered this advice to brides in reference to the engagement period, “a natural place to start delegating is with your groom, as tradition dictates he has the task of purchasing the wedding bands.” My goodness, this is such misplaced advice. The decisions made about your matrimonial jewelry will stay with you for a lifetime. The engagement ring purchase involves the romantic element of surprise (hopefully he has picked up on your cues or asked your best friend for advice!). However, the wedding band decision is for the couple, together.
    • Second Tip: The second tip is for the groom. So many men come to me and say they are not ‘jewelry people’, and are not really inclined to wear a wedding band. I have and will always strongly advise them to reconsider. Every newly-wed and forever-wed woman loves a man who wears a wedding band with all her heart. It’s something they will always notice right away. Women feel it’s a very special sign and recognition of a man’s commitment to her, and her to him.

Your wedding bands represent your promise to each other. They are a keepsake of your eternal love. Over the years, you will celebrate many joys as you share your love. Every time you see and wear your beautiful rings, you’ll go in flashback mode about when you started your love story together. Your love is forever for your significant other and your love for both your diamond engagement ring and wedding band should be, too.

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%Jeweler NYC %NYC Wholesale DiamondsGold gains in safe-haven bid to highest level since June

|By: , SA News Editor

Gold prices rise to their highest level since mid-June, +0.6% to $1,291.40/oz., as Apple’s bearish revenue outlook exacerbates concerns about a slowing economy and sparks demand for safe-haven bullion.

“Gold is overbought on most measures and needs to consolidate but with the speculative long still building, the market will be looking for $1,300 sooner than expected,” says Saxo Bank analyst Ole Hansen. “If the fourth quarter theme of lower dollar, stocks and yields carries on, gold is likely to break higher and set its sight on the previous high around $1,380.”

“Recent market volatility has confirmed that gold remains a safe-haven asset and the yellow metal helps to reduce volatility in a portfolio, “Gold prices have behaved as you would expect during the recent period of uncertainty.”

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Diamond Industry Update

%Jeweler NYC %NYC Wholesale DiamondsNYCWD is pleased to present the most recent and relevant industry news from the Diamond Industry’s most elite sources.

“Las Vegas annual trade shows signal robust US jewelry sector. Chinese retail also improving, spurring optimism for the rest of the year.”

Fancy Diamond Shapes Update:
Ovals are HOT, as well as Emerald, Pear and Cushion shapes.

NYC Wholesale Diamonds has a vast inventory of all shaped diamonds.  Call to book your appointment today.

(212) 719-2214 or Email

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The 21st of June is just a week away, and with temperatures soaring, summer is close enough to touch! Here at NYC Wholesale Diamonds our president Keith Saxe has been helping clients deal with issues that arise from not being prepared to care for their treasured jewelry for over a quarter century. Here is some extremely useful information that will help prevent any issues before they occur.

Weekend getaways, jaunts to the beach, and full-fledged vacations are perks that pretty much come with the territory during the summer months, so it’s no wonder that summer fashion tips such as what to wear, what to pack, what to buy—are at the forefront of our minds right now.

One thing, though, that’s not quite as readily on our radar is the idea of jewelry, and how the summer months might affect our pieces. Namely, how we can protect our beloved rings, jewelry, necklaces, and earrings from the season’s elements, and how we can keep them secure while jetting off somewhere sun-filled.

Our jewelry can take a serious bruising when exposed to summer activities such as lounging in the sand, applying suntan lotion, and traveling. Whether your summer plans include a weekend trip or a week abroad. Here are some helpful hints to keep in mind while you enjoy the beauty of summer:

1. Sunbathe without your Gems
Sunscreen can coat gemstones, which reduces refractive and reflective light. Essentially, this means your stones won’t be as brilliant or bling-y. To avoid this, leave your fine pieces at home if you’re heading to the beach or the pool for the day, and be sure clean them regularly all summer. Check NYC Diamond Blog’s post for tips on regular Diamond Jewelry maintenance.

 2. Organization is key when traveling.
When jumbled together, your jewelry doesn’t always get along. For example, a diamond can scratch a pearl, and a bracelet can get caught on a necklace, so always pack pieces in individual soft cloth pouches or lined jewelry boxes to prevent scratching, dulling, and the dreaded tangling of chains.

3. Keep it safe.
When selecting a hotel, be sure that safe deposit boxes are available. Never leave fine jewelry unattended in a hotel room, a rental car, or on a lounge chair—even if you’re just popping over to the bar for a mojito.

4. Shopping for something new? Do your research.
Oftentimes, vacation destinations are also prime shopping destinations, so if you get the urge to commemorate your trip with a new fine jewelry purchase make sure you’re buying from a jeweler that’s been in business for several years. When in doubt, check a retailer’s reputation and rating with the Better Business Bureau and ask for an appraisal. The appraisal should always have the store’s letterhead, and a clear signature of a member of store management.

5. Before you go away, be sure your jewelry is adequately insured.
If you decide to bring an especially valuable piece on vacation—perhaps your engagement ring, a pricey watch, or a family heirloom—always be sure it is fully insured. Always obtain insurance through your homeowners or renters policy, it is safe and more affordable than you would imagine.

A unique, personal jeweler who works nationwide, Keith Saxe is GIA and FIT trained and has been a trusted high end diamond jewelry specialist for 29 years. He is the founder and president ​of NYC Wholesale Diamonds located at 47 West 47th Street, Suite 3A, in the New York City Diamond District. His website is and he authors a blog at Keith has recently been named to The Diamond Council of America, is a member of the Jewelers Board of Trade, and Jewelers of America. He offers GIA Certified Ideal Cut Diamonds,​ and state of the art fine jewelry designs at low wholesale prices. Keith has been named the N.Y. Diamond District’s Favorite Jeweler by the N.Y. Post’s Savvy Shopper column, had his diamond education articles published, been recommended in the New York Times, national gift reporter Robyn Spizman’s ‘Perfect Present Guide’ and ‘The GIFTionary’, as well as having his Diamond Halo Engagement Ring design featured on ‘The Knot.’’


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Protecting your Jewelry

%Jeweler NYC %NYC Wholesale DiamondsNYCWD and Jewelers Mutual Insurance work closely to insure that you are covered for the unexpected.  Did you know that here at NYCWD we can get you an instant quote and in most cases have your new piece of jewelry covered by the time you walk out the door?  We will always care for you beyond just the creation of your custom ring and other fine jewelry.  Here are some very useful tips from Jewelers Mutual Insurance Company for the safe keeping and avoiding loss of your jewelry.

1. Dirt buildup may hasten the wear of your jewelry. Visit your jeweler at least once a year to have your fine jewelry professionally cleaned and inspected for worn or cracked prongs, faulty clasp, or other potential problems.
2. Avoid heavy blows to your diamond. Diamonds can chip if struck at the right angle
3. Salt water and jewelry don’t mix. Ocean water can damage some stones and metals.
4. Keep jewelry in unlikely places. Jewelry boxes are an obvious place for thieves to look
5. Exposure to chemicals can damage and discolor precious metals-like gold, silver and platinum-and may harm colored gems. Remove jewelry before going into chlorinated water, or using household cleaners.
6. When traveling, keep valuable jewelry at home or store it in the hotel safe, not your room safe.
7. Remove jewelry before swimming. Fingers constrict in water, making rings more likely to fall off.
8. Don’t place or store your jewelry near vents, grates, sinks or drains
9. Pearls are easily damaged by an array of personal products like cosmetics and lotions.
10. Most burglaries happen in broad daylight. Always keep doors and windows locked during the day.
11. If you bump or snag your jewelry, have it inspected for potential damage that may be unnoticeable to you
12. Always take time to place jewelry in a secure place, not a pocket, on a counter, or in a public area.
13. When not wearing your jewelry, place each item in a separate, soft, compact container. If cluttered together, jewelry can become scratched-even diamonds.
14. One of the best ways to keep valuable or extensive jewelry collections secure is to store them in a burglary and fire resistant safe.

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The NYCWD Difference

How does NYCWD take a simple ring and make it into a simply stunning ring?  We use only top quality GIA certified diamonds.  GIA certified diamonds are held to the highest standards in the industry so you always know exactly what you are purchasing.

The difference is in the quality!

See for yourself the NYCWD difference with this Round Solitaire setting.  It stands out in the crowd!

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