HOW TO BUY A DIAMOND by GIA

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1) Understand the 4Cs of Diamond Quality
The GIA 4Cs of diamond quality will help you learn how to buy a diamond. This basic knowledge will not only unlock the mystery of a diamond’s quality, it will also help you understand a diamond’s value and price.
Diamond Color In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.
Diamond Clarity measures the amount, size and placement of internal ‘inclusions,’ and external ‘blemishes.’ Grades run from ‘Flawless,’ with virtually no imperfections, to ‘Included,’ which contain a significant number of imperfections.
Diamond Cut does not refer to a diamond’s shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from ‘Excellent’ to ‘Poor.’
Diamond Carat refers to a diamond’s weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.
No matter how beautiful a diamond may look you simply cannot see its true quality. Knowing more about the 4Cs of diamond quality will help you learn how to buy a diamond. The 4Cs provide you with the information you need to know the diamond’s actual quality.
2) Choose a jeweler as you would choose a doctor
Your jeweler should be armed with expert training, open to questions and able to explain how to buy a diamond in clear, simple language. A jeweler’s professional training can help you evaluate how knowledgeable he or she is. Preferably, their training comes from a highly recognized and internationally accredited program, such as the GIA. As your personal diamond-buying guide, an educated jeweler will not only explain the 4Cs of Diamond Quality to you, but will also be able to demonstrate the differences between apparently similar stones. They will encourage you to compare a number of diamonds that fall in your budget.
3) Insist On a Diamond Grading Report
A diamond grading report from an unbiased, scientific source such as GIA is more than important information, it’s proof of what you are buying. The differences in diamonds can be so subtle, even a trained jeweler can’t recognize them without lab verification. Insist that any diamond you buy come with an indisputable verification of its quality.
4) Protect The Purchase
Once you’ve purchased the right diamond, have it appraised and insured. Appraisers and insurers rely on diamond grading reports to accurately evaluate the value of gems. As an additional measure, consider having your diamond laser-inscribed with its GIA report number, to provide verification if it is ever lost or stolen.
Please feel free to contact us with any, and al questions at (212) 719-2214 or KS@NYCWD.com

 

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RARE NATURAL PINK DIAMOND RING NOW AVAILABLE

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Extremely Rare
Three Carat Natural Pink Diamond

Magnificent 3.01 Carat GIA Certified Fancy Light Brownish Pink

100% Eye Clean VS1 Diamonds in 18kt Gold Custom Designed Ring Retail $395,000
Your Price $195,000

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A JEWELER’S ADVICE – DON’T RUSH THE WEDDING BANDS!

When you find that special someone to share the ultimate love with, the beautiful moment is celebrated with a promise represented by your first keepsake – your engagement ring.

When that promise becomes a lifetime commitment, the engagement ring is joined by a wedding band.  And it’s quite common for the store selling you the engagement ring to push for you to purchase the wedding bands at the same time.

That’s usually a mistake. It’s important to take the time to select a design you absolutely love, and that’s not a decision to be made in haste. Too often, I have a bride coming in to my office saying that she hates her band and asking how to change it without hurting the groom’s feelings.

The best way to avoid this pitfall is simple – do not buy your wedding bands when you purchase your engagement ring.

This advice is almost always met with resistance, and comments such as “I trust you, and am ready to buy, why wait?” and “We are so in love and want to move forward with all our plans, can’t we just get this checked off the list?” I explain that waiting is entirely in their best interest.

The best time to buy your wedding bands is three to four months prior to your wedding. If you decide on a shorter engagement period, the midpoint between wedding and engagement is best; two months is sufficient if time is tight.

The primary reason not to purchase too soon is exactly why the store is pushing hard for you to buy the rings immediately. The chance of the bride knowing the wedding band design she ultimately desires is quite small at the time of engagement. Most brides think they know, but that opinion changes the vast majority of the time. She has never before worn a diamond ring of this magnitude and will need time to get a feel for it, which can take weeks or months. I have had countless brides who were sure of one design ultimately switch to a totally different style.

Price is also a major factor. You must resist the jewelry store salesperson’s offer of ‘special discounts’ if you purchase wedding bands immediately with the engagement ring. The discount is fiction – the store is trying to take advantage of your moment of excitement to sell you wedding bands at what in reality is a high retail price.

Also ignore the common advice of bridal publications to buy around Christmas or Valentine’s Day. In fact, Christmas and Valentine’s Day when prices are the highest – the advertised ‘holiday sales’ are a ruse, where prices are first marked up, then ‘discounted’ to a level higher than regular prices. A smart shopper, with time, can find a true wholesaler where prices are always a fraction of retail.

Of course, taking your time to buy wedding bands doesn’t mean waiting until the last minute. I recommend buying three to four months in advance because there is so much going on in the weeks before the wedding.  Some wedding bands need to be custom designed, a process that can take many weeks. You must both be available to check sizing and workmanship, and your time becomes precious as you approach the wedding day.

As your wedding bands represent your promise to each other, they are a keepsake of your eternal love. Every day they will take you right back to that magical moment when you said, “I do” and began your love story together.

 

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Our Next Door Jeweler Videos One Million Likes on TikTok

We are  proud to announce that our Next Door Jeweler diamond advice videos on TikTok have topped 8 million views, one million likes, and 45,000 followers

In addition, we always recommend that customers look at any jeweler’s reviews.

Here are reviews from our past clients [YelpGoogle and Facebook] of which we’re so very proud!

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Diamond Tennis Bracelet
All G Color, VS Clarity with full ideal cut diamonds.

3.00 cts $3,950
4.00 cts $5,450
5.00 cts $6,950
6.00 cts $8,450
8.00 cts $10,500
10.00 cts $15,500
11.00 cts $18,500
12.00 cts $24,500
20.00 cts $55,000
30.00 cts $78,000

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PEARLS ARE BACK IN A BIG WAY!

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PEARLS ARE BACK IN A BIG WAY!


Necklaces of Natural Cultured Pearls are the early leader for our most requested holiday gift item. Not an easy task when GIA certified Diamond Stud Earrings and Diamond Tennis Bracelets lead the way practically every year
Single and double strands, matching bracelets and pearl enhancers are some of the many options available

For an appointment to view our full slection email KS@NYCWD.com or call (212) 719-2214

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