Make Your Proposal Memorable and Special

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NYCWD Couple Proposal in Central Park

With 30 years of experience, Keith J. Saxe and his NYC Wholesale Diamonds office knows a thing or two about how to create a successful and memorable proposal.  For many years, people have come through our door and walked out with more than just a beautiful custom GIA certified ideal cut diamond engagement ring at the lowest wholesale price.  Here are some of our best proposal recommendations, gathered throughout the years, that you might find helpful.


While it’s always great to have input from your future fiancé’s friends and family, we always encourage our clients to never show the finished ring to anyone before the magic moment.  Proposal day is one of the most special days in one’s life, and your future fiancé has been waiting her entire life to share her happiness by showing her beautiful ring to those closest to her.  To see the amazement and happiness in their eyes at the magical first glance, is something she will always remember! Let her have her ‘forever moment’ and relish in everyone’s ohh’s and ahh’s.  


Some of the most romantic and thoughtful proposals are planned for special trips, what we call the ‘Destination Proposal”.  Whether it’s a beach getaway or visiting family during the holidays, if your special proposal involves an airport, be careful where you pack the ring.  You would never want to pack a ring of such value in any checked luggage.  Traveling with the ring in your pocket is the natural reaction, but you risk blowing the surprise when you empty your pockets at security.  The best place is to pack the ring in a carry-on.  Try not to pack anything else in the carry-on that might trigger security to want to search your bag, but worse-case scenario, if they want to open up your carry on, ask for a private room.  


As to the actual proposal, always try to incorporate one special detail.  Maybe it’s where you had your first date, the place you met, or even just a beautiful view or sunset.  Everyone is going to ask “How did he/she ask?” and that one little detail can make for one swoon-worthy story!

 %Jeweler NYC %NYC Wholesale DiamondsNYCWD Couple Jennifer and Gene’s Northern Lights Proposal

You can contact NYCWD and Keith directly at or by calling (212) 719-2214.  Let’s start by planning the perfect ring for YOU!


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Have a special birthday, anniversary or push present in the month of July?  What better way to celebrate than with a beautiful Ruby and Diamond piece!  For the entire month of July, we will be running a special on all of our Ruby and Diamond items and custom orders.   Click the link below to see some of our featured items.

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Ruby and Diamond Specials


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“It is an honor to play our small part in your happiness”

It’s a phrase we use a lot around the NYCWD office, but we take that role seriously, and we mean it!  We treat every client who walks though our door like family.

Check out our latest 5 Star Review on Google from Charles in Raleigh, NC, who found himself in a bind just a few days before the big planned proposal.

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“Keith was an incredible partner throughout my diamond-buying process, as he was knowledgeable, experienced, attentive, and incredibly responsive. A friend and professional colleague referred me to Keith, and it turned out to be an outstanding reference. The ring is flawless, and the process was smooth.

As an example of his excellent customer service, a few days before proposing (after I received the stunning ring), I discovered that the ring size was wrong and needed to be adjusted upward. I told Keith, and he insisted on addressing the problem ASAP (even staying late on the Friday before the July 4th weekend). Keith returned the ring to me with time to spare. It was an extraordinary example of customer service. I’ll never forget it.”


Raleigh, NC

Contact NYCWD to book your appointment for your custom engagement ring

(212) 719-2214 or Email

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There’s no better way to demonstrate your love than by giving a ruby and diamond piece if jewelry in celebration of a July birthday.  It is also the gem for the 15th and 40th Anniversary.  Red is the color of our most intense emotions—love and anger, passion and fury. It’s associated with objects of power and desire—like fast cars and red roses. Early cultures treasured rubies for their similarity to the redness of the blood that flowed through their veins, and believed that rubies held the power of life.
Ruby is one of the most historically significant colored stones in association with attributes like beauty and wisdom. In the ancient language of Sanskrit, ruby is called ratnaraj, or “king of precious stones.”  People in India believed that rubies enabled their owners to live in peace with their enemies. In Burma (a ruby source since at least 600 AD—now called Myanmar), warriors possessed rubies to make them invincible in battle.
Ruby is a variety of the gems species corundum. It is harder than any natural gemstone except diamond, which means a ruby is durable enough for everyday wear.  Depending on the chromium and iron content, rubies have a color range that includes pinkish, purplish, orangey, and brownish reds. The trace mineral content tends to vary with the location of the geologic formation which produced the ruby. This is why terms like “Burmese” (Myanmar) or “Thai” (Thailand) are sometimes used to describe the color of stones from those locations. (However, color is not always an indication of origin).
Fine-quality ruby is extremely rare, and the color of the gem is most important to its value. The most prized color is a medium or medium dark vivid red or slightly purplish red.
Ruby retained its importance with the birth of the western world and became one of the most sought-after gems of European royalty and the upper classes. Many medieval Europeans wore rubies to guarantee health, wealth, wisdom, and success in love.
Desire for ruby is just as great today as it always has been. As a symbol of passion, ruby makes an ideal romantic gift. Consumers are drawn to the lush color because it also signifies wealth and success.
Ruby is the most valuable variety of the corundum mineral species, which also includes sapphire. Rubies can command the highest per-carat price of any colored stone. This makes ruby one of the most important gems in the colored stone market.

NYC Wholesale Diamonds features a magnificent line of Ruby and Diamond Jewelry. Highlights include Engagement Rings, Tennis Bracelets, Earrings, Necklaces and Wedding Bands.

Call us at (212) 719-2214 or Email to Inquire about loose or any of our Diamond and Ruby Pieces

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When is the Best Time of the Year to Buy a Diamond Ring? Industry Insiders Reveal Answers That May Shock You…

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NYCWD was interviewed for the latest featured article on the website  A fascinating article that gathers information from some of the industries biggest players and asked them “When is the Best Time of the Year to Buy a Diamond Ring?”

Ever since was launched, the site had helped thousands of people around the world find their perfect engagement ring. Interestingly, some of the questions I get asked repeatedly are “When is the best time of the year to buy a diamond ring?” and “Are there any diamond sales that take place during certain times of the year?”

Speaking from my own shopping experience, I can definitely empathize with readers asking questions like these. After all, a diamond ring purchase usually embodies an emotional attachment as well as a significant financial commitment.

I mean, who wouldn’t want to save money on a big-ticket item when possible?
If you had been shopping around, I’m sure you would notice a spike in jewelry ads screaming “50% off your diamond ring!” during the festive season. You probably also notice sprawling banners in jewelry stores offering “huge discounts” during certain times of the year.

Could it be true that there are certain months or certain days of the year that would be ideal for purchasing a diamond ring? Are there certain periods of the year where you can get a better deal for engagement rings?

Well, that’s exactly what we set out to discover…

Where Better to Get Answers Than to Ask Professionals in the Industry?

I figured it would make the most sense to get answers directly from people working in the jewelry industry.

After all, you would expect to get the most accurate answers straight from the source and directly via professionals who understand the business.

Over the last 3 months, I reached out to jewelers, appraisers, gemological associations and businesses on a global scale. I asked each of them the same question: “When is the best time of the year to buy a diamond engagement ring and why?”

And guess what? Some of their replies might actually come as a surprise to you.

Keith Saxe, President and Founder, NYC Wholesale Diamonds

“There are many wonderful times of the year to best buy a diamond at the most significantly discounted pricing.
To best succeed in this quest, it is most wise to first avoid buying at ‘wrong time of year’.

Avoid making your purchase at these two time frames:
1. Avoid early February. Most retailers represent markdowns for Valentine’s Day but actually are selling at higher pricing.
2. Avoid Thanksgiving to Xmas. Most retailers represent markdowns for the holidays but actually are selling at their highest pricing.

Best Times:
The best time for lowest pricing is after these two periods, especially in January after the holidays. Retailers are burdened with inventory, and have bills to pay. Perfect combination for the buyer.”


NYCWD always offers our customers the lowest wholesale pricing.  Contact us at NYCWD (212)719-2214 or Email for your personalized appointment and viewing.

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%Jeweler NYC %NYC Wholesale DiamondsCheck out all of our 5 Star Reviews on Wedding Wire!

Here are our most recent reviews

Greg said…
I bought a diamond engagement ring from Keith. I had a bit of anxiety at the start of the process, because I don’t know anything about the diamond market and diamonds are considerable investments. But Keith does a good job at guiding first time buyers through the purchase process. He only sells GIA certified diamonds and is able to explain well to novices the differences between various options. I let him know what my budget was and he showed me a variety of stones in my price range. Then, he helped me narrow down on the ring design for the stone. The ring was made on the schedule, and the recipient of the ring was completely happy with it.


Liza said…
Keith is absolutely the best and there is no question I would sent anyone his way, large budget or small. He is honest, helps you relax if the process is a bit of a stress on your shoulders, and truly cares about you being happy with the end results. Keith, we can’t thank you enough for your help with the engagement and wedding rings! They are phenomenal and you are wonderful.


Thank you to all of our customers who take the time to review us!

To schedule your one-on-one appointment to create the ring of your dreams,

Call NYCWD at (212) 719-2214 or Email

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