Shopping convenience has become a necessity in our busy lives. The ability to purchase anything from anywhere has proven to be one of the key benefits that the Internet provides. That said, there are some extremely important items that should never be purchased online. Number one on that list is Diamonds.
You can’t sell a feeling on the Internet. Buying a loose diamond is not just about price and the 4 C’s. The feelings that this stone will elicit when it is given and the feeling it should elicit when bought are forever. The simple fact is you just can’t truly experience the romance, brilliance, fire, sparkle, shine and the uniqueness of a diamond from a picture online. Every diamond is unique, as is every person in the world. Finding the perfect Diamond Engagement Ring when shopping online isn’t likely to be successful, and is not as convenient and user friendly as we’re led to believe.